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The $5 Billion Creator HoldCo
As Beast Industries seeks a $5 billion valuation, we explain how creator HoldCos emerged, why they appeal to creators & investors, and how we’d evaluate…
Published on Will Ventures' Substack
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Mar 24
February 2025
The NBA x Open AI Deal
When will we see the first deal between a major sports league and a generative AI platform?
Feb 3
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Aaron Miller
63
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The NBA x Open AI Deal
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January 2025
Is The Sports Betting Gold Rush Over? (Part II)
In Part I, we explored the opportunity for new sports betting platforms. In Part II, we explain why a wave of new "betting-adjacent" businesses will…
Jan 8
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Aaron Miller
and
Jacob Westphal
5
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Is The Sports Betting Gold Rush Over? (Part II)
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December 2024
Why Netflix Will Win in Sports
As Netflix prepares to air their first-ever NFL games on Christmas Day, the media giant continues to think strategically about its live sports strategy
Dec 23, 2024
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Aaron Miller
10
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Why Netflix Will Win in Sports
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Is The Sports Betting Gold Rush Over? (Part I)
We explore why VCs flocked to invest in sports betting, why investor sentiment then cooled, and why we believe new billion-dollar companies will emerge…
Dec 11, 2024
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Aaron Miller
and
Jacob Westphal
10
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Is The Sports Betting Gold Rush Over? (Part I)
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November 2024
What the NBA sees in Latin America
As the NBA explores a Mexico City franchise, we see a LATAM sports industry primed for growth, and room to build the region's own Fanatics, DraftKings…
Nov 14, 2024
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Aaron Miller
and
Jacob Westphal
9
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What the NBA sees in Latin America
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October 2024
YouTubers are Disrupting Sports Content
Creators are redefining who is a sports star and what sports content looks like
Oct 30, 2024
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Aaron Miller
and
Ben Gardner
16
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YouTubers are Disrupting Sports Content
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What’s The Next Great Sports Video Game?
As AAA sports titles stagnate, I believe the future of sports gaming lies in three areas.
Oct 14, 2024
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Aaron Miller
5
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What’s The Next Great Sports Video Game?
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September 2024
Youth Sports is Serious Business
An analysis of why investors love the youth sports business, why rollups & PE activity are hot, and where I see the next wave of growth opportunities.
Sep 26, 2024
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Aaron Miller
29
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Youth Sports is Serious Business
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August 2024
The Rise of Venture-Backed Sports Leagues
Record numbers of sports leagues are popping up and raising venture capital. At Will Ventures, here's how we think about investing in emerging leagues.
Aug 27, 2024
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Aaron Miller
and
Brian Reilly
19
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The Rise of Venture-Backed Sports Leagues
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Private Equity Bets Big on College Sports, and Everybody Wins
As PE firms explore investing in college sports, we believe universities, student-athletes, investors and fans all stand to gain.
Aug 12, 2024
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Aaron Miller
and
Ben Gardner
11
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Private Equity Bets Big on College Sports, and Everybody Wins
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July 2024
What AI Video Means for the Future of Sports
AI-generated video is advancing rapidly. That has major consequences for the sports industry.
Jul 24, 2024
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Aaron Miller
3
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What AI Video Means for the Future of Sports
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