Archive - Aaron Miller's Substack

Investing in Israeli Sports & Entertainment

Israel’s consumer tech scene is quietly taking off — and sports & entertainment companies are leading the charge.

Published on Will Ventures' Substack • Jun 3

May 2025

Investing In Creator-Led Brands, At Peak Creator-Led Brand

More creators than ever are launching their own beauty, apparel and F&B products. I provide a framework for investing in creator-led brands, and make…

Published on Will Ventures' Substack • May 19

March 2025

The $5 Billion Creator HoldCo

As Beast Industries seeks a $5 billion valuation, we explain how creator HoldCos emerged, why they appeal to creators & investors, and how we’d evaluate…

Published on Will Ventures' Substack • Mar 24

February 2025

The NBA x Open AI Deal

When will we see the first deal between a major sports league and a generative AI platform?

Feb 3 •

January 2025

Is The Sports Betting Gold Rush Over? (Part II)

In Part I, we explored the opportunity for new sports betting platforms. In Part II, we explain why a wave of new "betting-adjacent" businesses will…

Jan 8 •

and

December 2024

Why Netflix Will Win in Sports

As Netflix prepares to air their first-ever NFL games on Christmas Day, the media giant continues to think strategically about its live sports strategy

Dec 23, 2024 •

Is The Sports Betting Gold Rush Over? (Part I)

We explore why VCs flocked to invest in sports betting, why investor sentiment then cooled, and why we believe new billion-dollar companies will emerge…

Dec 11, 2024 •

and

November 2024

What the NBA sees in Latin America

As the NBA explores a Mexico City franchise, we see a LATAM sports industry primed for growth, and room to build the region's own Fanatics, DraftKings…

Nov 14, 2024 •

and

October 2024

YouTubers are Disrupting Sports Content

Creators are redefining who is a sports star and what sports content looks like

Oct 30, 2024 •

and

What’s The Next Great Sports Video Game?

As AAA sports titles stagnate, I believe the future of sports gaming lies in three areas.

Oct 14, 2024 •

September 2024

Youth Sports is Serious Business

An analysis of why investors love the youth sports business, why rollups & PE activity are hot, and where I see the next wave of growth opportunities.

Sep 26, 2024 •

August 2024

The Rise of Venture-Backed Sports Leagues

Record numbers of sports leagues are popping up and raising venture capital. At Will Ventures, here's how we think about investing in emerging leagues.

Aug 27, 2024 •

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